Digital Health & Medical Devices in the Interoperability Age
Patients are more empowered by technology than ever. What does it mean for marketers when one of the latest breakthroughs is a combination of a discontinued insulin pump, some Facebook DMs, and an obsolete Intel computer?
Building Brands for Healthcare Technologies
With healthcare innovation accelerating and diversifying every day, more healthcare brand owners and product marketers are asking a crucial question: What makes building a brand for a technology different from creating one for any other healthcare product?
