Advanced Medical Strategies (AMS)

A pioneer in AI for payers, RBOs, and stop-loss insurance carriers, AMS had found themselves with a brand and website that didn’t reflect the sophistication of their solutions. Their investment partner, Silversmith Capital Partners, recommended Distill Health: a team they knew could craft not only a standout digital presence, but also a clear, compelling story for their specialized PortCo.

We started by gathering insights that clearly told us what kind of brand would capture their personality and products: Modern and streamlined, but also strong and structured, with a clear 3-part representation of their solutions for payment integrity, risk management, and business intelligence.

With their core brand refreshed, we expanded it into a look/feel, design system, and website that elegantly captured their blend of professionalism, intelligence, and approachability—with a strong focus on collaborative partnership. That visual identity wrapped perfectly around a clear, simple, and precise story about the many ways AMS could help their customers mitigate costs and risks across their businesses.