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Work >

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Ottobock USA

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6 global prosthetic foot brands. One unifying brand story by Distill Health. 

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The world’s oldest and largest prosthetic solutions provider came to us a growing challenge: they were rapidly losing traction in the global market for prosthetic feet. While Ottobock still had many of the world’s top foot brands, their brand portfolio needed a boost to stay ahead of new competitors.

To deepen engagement with both customers and patients, Ottobock needed a new strategic story that would shift perceptions, inspire loyalty, and restore confidence in their entire foot portfolio. 

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CHALLENGE

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Could we create a single, scalable brand story that united the defining, differentiating qualities of a diverse and growing family of products? A story that channeled 6 brands and technologies into one simple, memorable, and impactful narrative that could be used by Ottobock marketing teams worldwide?

We not only stepped up to the challenge, we broke new ground with the global marketing group. Starting with a multi-region brand strategy workshop, we helped the Ottobock team explore multiple new and unifying dimensions of their products — and discover a strategic approach to positioning them as a cohesive and compelling family of solutions.

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SOLUTIONS

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• Multi-region brand strategy workshop
• Portfolio positioning exploration
• Portfolio messaging platform
• Audience targeting
• Channel strategy

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OUTCOME

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Through our workshop collaboration with Ottobock marketing leaders from multiple regions, we identified a wealth of differentiating attributes and philosophies that united the entire portfolio fo 6 brands. Together, we discovered multiple dimensions of the entire product family that made each foot not just a remarkable technology, but an Otttobock innovation of unique and distinctive quality, 

Using those elements as a foundation, we created a global brand positioning architecture and messaging blueprint that could swiftly scale across multiple audiences and regions — giving Ottobock a powerful, portfolio-scale story to deliver for the very first time.  

 

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“This is where a quote from Ottobock would go. Quick summary of the value of our process and output.”

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Ottobock representative

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get in touch.

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Want to learn more about Distill Health? Complete the form or reach out to us at [email protected].

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Distill Health
Austin, TX 78702

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