Theator case study | Distill Health

Theator

Making a splash with strategic content, event support, and optimized UI/UX for the AI-Powered Surgical Intelligence Platform

THE CHALLENGE

Bring revolutionary tech to the US

Surgical practices and outcomes vary (often wildly) between not only different countries or cities, but even different surgeons in the same building. Theator developed a revolutionary AI platform that automatically captures and analyzes surgical video, surfacing insights that validate and promote widespread adherence to life-saving best practices.

The Surgical Intelligence Platform proved resoundingly successful at Ichilov Hospital — part of the Sourasky Medical Center in Tel Aviv. Theator was eager to bring this next-gen tech to the US, but they needed an agency partner who could maximize the impact of their lean startup resources with speed, agility, and impeccable quality. So they reached out to Distill Health for help in catering to the enormous and complex US healthcare market.

SOLUTIONS

Marketing campaigns
Website revamp and ongoing support
Product UI/UX consulting
Blogs
Collateral
Onboarding documentation
Thought leadership articles
Trade show booth designs
Partnership promotion materials

THE PARTNERSHIP

Steady growth based on trust

Sometimes, big things start small. Our partnership with Theator began with a one-off SEO audit and grew into a steady stream of high-impact, strategic projects that support the company’s rapid expansion.

From improving their new-user onboarding process, to crafting long-form thought leadership articles, to consulting on product UX/UI, Theator now plugs our team in whenever and wherever they need our expertise most.

THE VALUE

Why Distill Health?

More than three years after our initial engagement, the Theator/Distill Health partnership is still going strong thanks to a few key things we bring to every project:

Lightning speed

Theator often needs new materials to reflect rapidly evolving strategies. Our lean, efficient team has them covered.

Agility galore

As experienced MedTech marketing pros, we can run with existing brand guides, right-size resources, and pivot on a dime.

Quality control

Every project is executed with the highest quality, and we act as the “single source of truth” across a multitude of channels.

The work

Theator’s first content marketing campaign

Fast, focused, future-facing: That was the messaging direction we steered into a beautifully designed content marketing campaign, complete with email promotion, landing page, and in-depth eBook.

Product UX/UI optimization

After we demonstrated a deep understanding of their Platform on other projects, the Theator product team recruited Distill Health to review and revise key language, logical flow, and data presented within the solution itself. We collaborated closely to ensure the primary interface and experience were as coherent, consistent, and as impactful as possible.

Partnership promotion materials

Theator wanted to show prospects how adopting Surgical Intelligence could set them apart from other hospitals. We created a wide-ranging set of white-labeled promotional materials that was exceptionally well received in sales pitches.

Website rebuild

Theator wanted to be able to update their site content without relying on a dev team for every small change. We modernized the site’s design and rebuilt Theator.io from the ground up in a platform that made this possible.

…and so much more!

From event booth designs to in-depth thought-leadership articles, our list of projects continues to grow every month.

Distill Health has been a welcome extension of our marketing team from the start.

The team has jumped in and helped with various topics — social, events, content strategy and creation, sales collateral, marketing strategy, website, and so on! The work is always on time, done exceptionally well, and the team is super organized and communicative. Myself and the marketing team at Theator have thoroughly enjoyed working with the Distill team and will continue to do so!”

Natalie Holger

Head of Marketing, Theator

Ready to level up

your startup brand?

Theator

Bring revolutionary tech to the US

Bring revolutionary tech to the US

Steady growth based on trust

Why Distill Health?

The work

Theator’s first content marketing campaign

Product UX/UI optimization

Partnership promotion materials

Website rebuild

…and so much more!

Distill Health has been a welcome extension of our marketing team from the start.

Ready to level up

Coming soon!

Thanks for reaching out!