Ottobock case study | Distill Health

Ottobock

Brand strategy, messaging, and content creation for the global leader in prosthetics, orthotics, and neuromobility.

THE CHALLENGE

Breaking free from product-centricity

A century-old leader in prosthetics and orthotics, Ottobock recently launched a complete global refresh of its corporate brand. A critical step: shifting from a legacy of product-focused marketing to a people-first approach that engages users and clinicians and redefines Ottobock as the champion of human empowerment.

For that, they’ve partnered with Distill Health to craft new position strategies, brand stories, and content platforms across the vast Ottobock catalog – from high-value portfolios, to flagship product updates, to new product launches.

SOLUTIONS

Market research
SME engagement
Branding workshops
Competitive analysis
Portfolio positioning
Product launch strategy
Consumer + professional messaging
Content development

#WeEmpowerPeople

THE TECHNOLOGY

An unrivaled range of mobility solutions

For over 100 years, Ottobock technologies have helped countless people maintain or regain their freedom of movement. Their prosthetic and orthotic innovations have set the industry bar for decades, while their work in the emerging field of neuromobility is creating new hope for patients living with mobility-limiting conditions.

Since the launch of Ottobock’s global rebrand, our team has had the privilege of becoming a go-to strategy and storytelling partner for their product marketers. Together, we’ve explored and defined how more than a dozen of their technologies deliver a new brand promise: human empowerment.

THE PRODUCTS

Ottobock portfolios we support

Microprocessor knees

Bionic hands

Prosthetic feet

Orthotics

NeuroMobility

Patient care

Our continuing partnership

SYNTHESIS

Uncovering new user & customer insights

For a business immersed in a specialized field, fresh eyes can be a vital resource. To gain new perspectives on their market, numerous Ottobock teams have turned to our curious and objective minds — just the tool they need to escape the feature/function trap, identify unasked questions, and discover unexpected answers.

STRATEGY

Revealing new ways to empower users

Like many MedTech enterprises with diverse catalogs, Ottobock faces a daily marketing challenge: establishing a unique, ownable value proposition for each of their many products.

Our team has helped them craft strong, structured value frameworks for multiple pillar portfolios, ensuring that they clearly define the unique way they fulfill Ottobock’s brand promise — as a family, as individual products, and as Ottobock innovations.

STORYTELLING

Finding the “soul” of Ottobock’s innovation

Ottobock’s products have the unique power to restore not just mobility, but also people’s confidence, self-image, and dreams for the future. With our insights and strategy as a foundation, we build product stories that connect with both users’ hopes and clinicians’ purpose — and show how Ottobock products are inspired by both.

STORYTELLING

Finding the “soul” of Ottobock’s innovation

A short, pithy blurb about our team will go here.

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Annie Sarabia

Head of Global Brand Experience

Ottobock

Breaking free from product-centricity

#WeEmpowerPeople

An unrivaled range of mobility solutions

Ottobock portfolios we support

Ottobock portfolios we support

Microprocessor knees

Bionic hands

Prosthetic feet

Orthotics

NeuroMobility

Patient care

Our continuing partnership

Uncovering new user & customer insights

Revealing new ways to empower users

Finding the “soul” of Ottobock’s innovation

Finding the “soul” of Ottobock’s innovation

A short, pithy blurb about our team will go here.

Let’s get things moving.

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