Adi by Alcon

Our team has decades of combined experience with both Alcon and ophthalmology, so we were thrilled to partner with the global leader in eye care to help them ship their first suite of digital solutions for practice operations.

Over two years of launch runway, we provided a wide range of support as the platform’s brand took shape—from minting the name “Adi,” to developing the brand’s eye-catching look/feel, to creating a robust library of sales enablement tools to support the products’ launch.

At each step, we were will able to use our combined expertise in eye care and operational software to help Alcon navigate the complexities of launching a surgical SaaS product and build the strongest possible GTM toolkit.