For healthtech, medical device & biotech brands, The Big Product Launch used to be the defining moment of the commercial lifecycle. VC changed the game.
When most agencies try to tackle healthtech marketing, they’ll rely on great “creative.” At our healthcare agency, it’s all about great content. Here’s why.
Patients are more empowered by technology than ever. What does it mean for marketers when one of the latest breakthroughs is a combination of a discontinued insulin pump, some Facebook DMs, and an obsolete Intel computer?
With healthcare innovation accelerating and diversifying every day, more healthcare brand owners and product marketers are asking a crucial question: What makes building a brand for a technology different from creating one for any other healthcare product?
At Distill Health, we specialize in branding, marketing, and communications for healthcare technologies. But while health may be our expertise, our specialty is simplicity. Learn more about who we are and what we do.
It’s been a year of challenging media coverage for medical device manufacturers and their marketers. Here are 5 ways device brands can help get the right messages back to the top of the feed.